A Study on Customer Satisfaction with Pantaloons - 3949 Words

A STUDY ON CUSTOMER SATISFACTION WITH PANTALOONS CHAPTER 1 INTRODUCTION TO THE STUDY The Indian Retail Industry is the largest among all the industries ,accounting for over 10 percent of the country’s GDP and around 8 percent of the employment.The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in the form of bustling shopping centres,multi-stored malls and large complexes that offer shopping,food and variety of ways of entertainment. This study mainly deals with the customer’s perception towards Pantaloons,which is a retail†¦show more content†¦M.D.Rashid Khan(2008)[3] has undertaken a study on customer perception on the marketing strategies followed by Pantaloons for brand building.This study states that a customer thinks in different ways and this is termed as consumer behaviour.A customer wants to get the full value of his/her money and full satisfaction from the product.If the store succeeds to satisfy the customer,then the store can easily form their brand image.The store should make a good strategy regarding all aspects of business. Puccinelli,Nancy.M.Goodstein,Ronald.c,Grewal (2009)[4] have undertaken a study on customer experience management in retailing:understanding the buying process.This article states that retailers greater understanding of consumers can enhance customer satisfaction and retail performance.This article seeks to enrich the understanding of existing consumer behaviour literature and suggests specific elements of consumer behaviour goals,schema etc that play an important role during various stages of consumer decision process. Ahmad Jamal,Mohammad Al-Mari (2007)[5] have undertaken a study on exploring the effect of self-image congruence and brand preference on satisfaction.This articleShow MoreRelatedStudy of Loyalty Programs1278 Words   |  6 Pagesbase for the study and given an overview of the areas where the research could be done. It has also provided me with the relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. †¢ Are these programs really effective in enhancing the customer experience. †¢ How much profitable does the loyalty programs prove to be, for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into theRead MoreProject Report on Big Bazaar, Hubli7325 Words   |  30 Pages This project briefly covers the study of marketing in the organization. CHAPTER-2 INTRODUCTION OF THE STUDIES As a part of BBA II year III semester students Archana Shilpa of Karnataka arts College Dharwad, Department of Management Studies, has visited a Big Bazaar it’s a Multinational Company. It is placed in many cities but we did our project in Hubli. We are placed here by our trainee to acquire practical knowledge. 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